Why Isn’t Your Association Podcast Working? (And How to Fix It)
Launching a podcast for your association is exciting. You’ve got the gear. You’ve got the episodes recorded. You’ve got your message out there.
So why does it feel like no one’s listening?
If you’ve been wondering why your association podcast isn’t taking off—or why engagement feels lower than expected—you’re not alone.
In this post, I’ll break down three of the most common podcast mistakes I see in the association world (and how to fix each one).
Let’s make your podcast something your members actually look forward to.
1. Your Podcast Release Schedule Is Inconsistent
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One of the biggest mistakes I see? Inconsistent publishing.
People are creatures of habit. Your members are no different.
If you publish a great episode and then disappear for three weeks, you lose momentum. And attention.
Fix it:
Pick a release schedule that works for your team—weekly, biweekly, even monthly—and stick to it.
It doesn’t have to be fast. It just has to be predictable.
2. You’re Not Clear on Who the Podcast Is For
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A lot of associations start podcasts with good intentions… but fuzzy audiences.
When you try to speak to everyone, you usually connect with no one.
Is your show for members? For industry stakeholders? For future partners?
Fix it:
Define your podcast audience clearly. Then build content around what they care about—pain points, questions, industry shifts, career support.
Make them feel like you’re talking directly to them.
3. There’s No Engagement After the Episode Ends
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Podcasting can feel like a one-way street—but it shouldn’t.
If you’re not doing anything after the episode drops, you’re missing a huge opportunity to keep the conversation going.
Fix it:
Use email, LinkedIn, or your association’s website to:
Share key quotes from the episode
Ask your audience questions
Tag the guest and invite comments
Link the episode to relevant member resources
Keep the mic warm—even between episodes.
Ready to Grow Your Association’s Podcast?
Podcasting is one of the best ways to build trust, engagement, and long-term value for your members. But it works best when you’re consistent, clear, and connected.
Small changes can make a big difference.
If you’re thinking about starting (or improving) a podcast for your association, I’d love to talk. No sales pitch just real ideas from someone who’s seen what works.
📩 Message me anytime