How to Measure the Success and ROI of Your Association’s Podcast

“What if you had 20 members listening every week… would that be worth it?”

The truth is, podcasting for associations isn’t about Joe Rogan numbers.
It’s about reaching your members in a way that no other channel can.
It’s about showing up in their day, offering value, and becoming a trusted voice in their world.

🎧 Why Metrics Matter (and Which Ones to Track)

If your association is investing in a member podcast, here’s what to measure:

1. Downloads per episode

The basics. A solid place to start. You’ll learn what topics resonate most.

2. Completion rates

Are people listening all the way through? This shows how engaging your content really is.

3. Member feedback

Use short surveys or ask for comments via email. Feedback is gold.

4. Episode shares and social mentions

If members are talking about your podcast online or sharing it with peers—huge win.

5. Sponsorship or funding interest

Has your podcast created new opportunities for partners or grants? That’s tangible ROI.

6. Traffic to key pages

Are you promoting events or programs in your episodes? Watch for spikes in traffic or signups.

💬 Real-World ROI Example

One of our clients adjusted their podcast based on member feedback—and saw a 30% increase in engagement.
All they did was ask their audience what they wanted to hear more of.

Simple, right?

“Your association podcast doesn’t need to hit the top charts.
It needs to reach your people.”

If your members are listening, learning, and coming back for more—you’re doing it right.

Need help launching or evaluating your podcast strategy?
Let’s talk: Contact us