Transform Your Association's Voice with Podcasting

Welcome to the ultimate guide to building a successful member podcast tailored specifically for associations and membership organizations.

This comprehensive course will equip you with the knowledge and tools needed to plan, produce, and promote a podcast that captivates your audience, supports your mission, and drives member engagement.

Why Take This Course?

  • Engage Your Members: Strengthen community ties by delivering valuable content directly to their ears.

  • Expand Your Reach: Position your association as an industry leader and attract new members.

  • Amplify Your Message: Share insights, updates, and expert discussions on a platform that’s growing in popularity.

A podcast recording studio with a microphone, headphones, audio mixer, speaker, and a sign that reads 'Building a Successful Member Podcast'.

What You'll Learn

Video 1: Welcome to Your Podcast Journey

Video 2: Determining if a Podcast is Right for Your Organization

Video 3: Setting Goals and Metrics for Your Podcast

Video 4: Researching the Podcast Landscape

Video 5: Building Your Listener Avatar

Video 6: Assembling Your Podcast Team

Video 7: Brainstorming and Validating Episode Topics

Video 8: Defining Your Podcast's Title, Description, and Format

Video 9: Technical Setup and Production

Video 10: Launching and Marketing Your Podcast

Video 11: Continuously Improving Your Podcast

Course Format

Module Highlights:

  • Expert Video Lessons: Detailed video guides that walk you through each stage of podcast development.

  • Interactive Modules: Practical insights and exercises to implement in your podcasting journey.

  • Exclusive Resources: Downloadable templates, checklists, and guides to streamline your production.

  • Community Support: Access to a network of other associations and podcasting professionals for idea-sharing and collaboration.

This course is perfect for:

  • Association leaders and board members

  • Membership engagement professionals

  • Communications and marketing teams within associations

  • Anyone interested in launching a podcast to amplify their association's reach

Illustration of a podcasting class with diverse people around a table, some with notebooks and laptops, others with headphones, with titles 'Who is this course for?' and 'Association Podcasting' visible.
Three men sitting at separate desks with audio equipment, microphones, and laptops, inside a glass-roofed convention center. The desks have signs reading "Pedo Teeth Talk" and "Newly Erupted." There are people walking behind the glass divider and ban
Three individuals seated at a tall table speaking at Endo Voices podcast booth during a conference, with audience members listening.
Two men are engaged in a discussion at a round table with bottles of water, while an audience listens nearby at a conference or event in a large exhibition hall.
Empty exhibition booth with a table covered by a black tablecloth with the 'Podcasting Associations' logo, black curtains as backdrop, a flat screen monitor, and a side booth with promotional displays.
Two women sitting on couches having a discussion in a room with a neon sign that reads 'NETCast' with a microphone icon, a green leafy wall background, and a glass coffee table with snacks and beverages.
Two women sitting on white ottomans facing each other and smiling, with a podcast recording setup in the background. The podcast setup has a blue backdrop with the logo 'Endo Voices' and the web address 'aae.org/EndoVoices'. Inside the booth, two men

Building a Successful Member Podcast

Start your podcast journey today and transform how your association connects with its members!

Standard Enrollment
$50.00
Every month

Access all course content, resources, and our private community forum.

✓ 8 Online Course Modules
✓ Self-Paced, Anytime Unlimited access
✓ Downloadable Resources & Guides
✓ Community Forum Access
✓ Certificate of Completion
A podcast recording studio with a woman wearing headphones speaking into a microphone, a computer with audio editing software, and a chalkboard with drawings of gears, a microphone, and the words 'PODCAST,' 'CREATIVE,' and 'INNOVATION.' In the background, three people are sitting at a table having a discussion. The wall behind them is decorated with light bulbs and words 'CREATIVE,' 'INNOVATION,' and 'CREATIVE AUDIO.'
Premium Enrollment
$100.00
Every month

Enjoy all course benefits plus an exclusive one-on-one coaching session with our podcasting expert. Perfect for those wanting personalized guidance and feedback.

✓ 8 Online Course Modules
✓ Self-Paced, Anytime access
✓ Downloadable Resources & Guides
✓ Community Forum Access
✓ 1-1 Mentorship Sessions
A podcast recording setup featuring a microphone, headphones, and a laptop with a screen displaying an episode titled "Launch Your Association Podcast" and a call to action "Enroll Today!" in a modern office space with plants and arranged seating.

What you’ll learn

  • Introduction to Podcasting

    Understand the benefits and objectives of podcasting for associations.

  • Feasibility & Planning

    Assess if podcasting is right for your organization and explore funding opportunities, including grants.

  • Setting Goals & Metrics

    Define clear objectives and measure success to ensure continuous improvement.

  • Industry Research:

    Analyze your competition and find your podcast's unique angle.

  • Creating Your Listener Avatar

    Pinpoint your target audience to align your content perfectly.

  • Building Your Podcast Team

    Assign roles and responsibilities effectively within your organization.

  • Episode Planning

    Learn to brainstorm, validate, and prioritize episode topics.

  • Technical Setup & Production

    Get step-by-step guidance on equipment and production techniques.

  • Launch & Marketing Strategies:

    Master the art of promotion and securing sponsorships.

  • Iterative Improvement

    Use listener feedback and performance metrics to refine your podcast.

Headshot of a middle-aged man with a shaved head, gray beard, wearing a dark blue blazer and white shirt, smiling against a plain background.

Meet your instructor

Mike McAllen

Mike McAllen is the founder of Podcasting4Associations, a full-service production company dedicated to helping associations harness the power of podcasting. With an end-to-end approach, Podcasting4Associations offers comprehensive services, from concept development to editing and publishing—plus, they can even travel to events to produce podcasts onsite. Mike’s extensive experience with association podcasts has made him a go-to expert in creating impactful audio content that engages members and amplifies association voices.

Why Learn from Mike?

Mike has helped numerous associations launch successful podcasts, drawing on his extensive background in communications and media production. His approachable teaching style, hands-on tips, and dedication to making podcasting accessible mean you’ll gain practical skills you can apply immediately.

Message from Mike

“Podcasting is one of the most engaging ways to reach and inspire your members. Through this course, I’m excited to share what I’ve learned to help your association create a podcast that truly connects and resonates.”

Trusted by Leading Associations

  • Blue circular logo with lowercase white letters 'a', 'a', and 'e' arranged vertically.

    American Association of Endodontists (AAE) - Endo Voices A deep-dive podcast featuring insights and advancements in endodontics, connecting professionals across the field.

  • Graphic with the words 'Heart to Heart Nurses' and a heartbeat monitor line, along with the PCNA logo and text indicating it is an American organization for cardiovascular nurses.

    Preventive Cardiovascular Nurses Association (PCNA) - Heart2Heart Supporting cardiovascular nurses with resources, news, and expertise in preventive healthcare.

  • Logo of the American Academy of Pediatric Dentistry, featuring a stylized blue mountain and wave design within a circular blue border.

    Newly Erupted and Little Teeth, Big Smiles Two podcasts dedicated to supporting pediatric dental professionals, offering fresh perspectives on industry challenges and insights for caring for young patients.

  • Logo for 'Confidential Bulletin,' a podcast by the CRA, featuring a stylized microphone and abstract icons representing food and privacy.

    California Restaurant Association (CRA) - Confidential Bulletin A resource for restaurant professionals, covering vital issues impacting the industry.

Still have Questions?