I recently spoke with an association leader who shared how their podcast created a deeper sense of connection among members. It was a powerful reminder of why podcasts matter: they’re not just about sharing information—they’re about creating community. With podcasts, you can speak directly to your members in a way that feels personal, without screens or long emails.

On a personal note, the holiday season inspired me to think more deeply about conversations. Between hosting gatherings and connecting with loved ones, I realized I wanted more meaningful exchanges, not just surface chats. So, I armed myself with questions to bring out stories—and they worked wonders! If you're looking to spark great conversations in your podcasts, I highly recommend the book Stop Asking Questions by Andrew Warner. It’s a fantastic resource for crafting interviews that uncover memorable stories.