Turn Podcast Guests Into Member Growth Partners
The Podcasting Strategy That Builds Member Loyalty and Drives Growth
If you're podcasting for your association, there’s an often overlooked growth strategy right in front of you: your podcast guests.
Every guest you feature is a potential member advocate. When they share their episode, they introduce your association to new networks, expanding your reach and reinforcing your credibility in the industry. Make it easy for them to share that they have been on the podcast.
Strategy of the Week: Activate the Guest Flywheel
A simple, repeatable system for sustained podcast growth:
Feature a guest.
Provide them with shareable content.
Increase visibility for your podcast and your association.
Attract and engage potential new members.
Quick Win: Create a Guest Amplification Kit
To make sharing easy and natural for your guests, provide them with the tools they need. We recommend including:
Custom-branded graphics (using Canva templates- see below)
One or two short, edited video clips from the interview
A sample caption they can personalize
A direct link to your podcast page or membership site
If you need help with this, we can create a Canva template system to streamline this process for every one of your episodes.
Why It Works
Podcast guest posts typically outperform paid ads by a factor of ten in terms of engagement. Why? Trust. Audiences engage more when someone they know recommends content.
This creates a growth flywheel. You’re not just producing content, you’re creating a compounding system of distribution and word-of-mouth.
Tool Spotlight: Canva and Loomly
Use Canva to create reusable, on-brand templates. Use Loomly or timed posts to schedule posts efficiently if you are using LinkedIn. Have your guest and you have a back and forth in the comments of posts to work the LinkedIn algorithm, as LinkedIn does not want viral posts like facebook or Instagram, but posts that start conversations. LinkedIn makes its money from selling Navigator or premium accounts.
From Guest to Growth Partner
Each guest has their own circle of influence. When you equip them to share their experience, they act as a growth partner. They don’t just tell their story; they tell your association’s story in the process.
This builds trust, interest, and—ultimately—membership.
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