Why This Matters

Your podcast is more than just a check on your to-do list. It's a simple and powerful way to connect with your members.

Members are busy and distracted. But when they hear your voice while driving, walking the dog, or waiting in line, they feel more connected to your association.

Whether you are sharing industry information, upcoming events, or keeping members involved away from screens, podcasts help your team and your leadership stay connected through clear, consistent, and human content for members.

How Audio Builds Trust

Right now, people don’t trust leaders or organizations as much as they used to. That includes members of your association.

When people don’t trust you, they’re less likely to stay involved. That means fewer members, less engagement, and more work to stay relevant.

But podcasting can help. When your members hear authentic voices, not just emails or blog posts, they start to trust more. They feel like someone is talking to them, not at them. It helps them feel heard, even when they’re busy.

This is why host-read advertisements are widely considered the most effective forms of selling. Podcasts leverage the trust and personal connection listeners have with the host, whose recommendations feel like authentic advice, leading to higher engagement, recall, and purchase intent compared to traditional ads.

Tips to Build Trust with Your Podcast

Use real stories from members or leaders.
Be honest. Talk about what’s working and what’s hard.
Keep showing up. One episode a month is a great start. But more episodes mean more connection.
Share stories that show you understand what members care about.
Turn podcast clips into social posts, welcome messages, or updates.

Video

We are producing video podcasts for clients, but audio is so valuable for keeping members involved and getting information away from screens and events.

Quick Win

Ask this question in your next episode:
“What’s one way the association helped you last year?”
Use those answers in clips or quotes to build connections.

Want Help?

Reply to this email to schedule a quick strategy session. Let’s talk about how to reuse your content and show your podcast’s value.

Thought to Ponder

“Trust grows when leaders show up consistently, communicate transparently, and make time to listen.” — From Harvard Business Review and PwC's Global Workforce Trust Report.

How will your voice show up this year?