Boost Member Retention with Your Podcast
Your Weekly Association Podcast Boost
Retention is the name of the game in associations. This week, I thought about how a podcast I love has kept me hooked for over three years. I know when the next episode drops. I make time for it. I even talk about it with friends.
This is precisely the kind of member behavior associations dream about.
When your podcast solves real member problems or celebrates their wins, it builds more than engagement—it builds loyalty.
Even one intentional change—like asking your members what they want to hear—can move the needle. Let’s explore how.
Podcasting Insight of the Week
Want members to keep coming back? Focus on them. Build episodes around specific challenges or aspirations your members face.
Ideas to try:
Interview a member about a success story or challenge they’ve overcome
Spotlight helpful tools or trends specific to your industry
Share board insights or behind-the-scenes updates members usually miss
Why it Works:
People stick around when they feel seen, heard, and helped. Podcasts are a low-friction, high-value way to deliver that consistently.
Quick Tool Spotlight: Mevo Cameras
Why They're Great: Logitech Mevo Start is perfect for building a wireless multi-cam live streaming setup or capture. We have been using them because they are small and unassuming for guests on the podcast when we go onsite at their annual meetings. We can then produce YouTube videos and social media assets. Take a look at this video for more information and a demo.
If you want some images of our recent use of hem onsite at a client’s annual event, reply to this email!
Cool Concept of the Week: The Psychology of Habit Formation
Ever wonder why some listeners never miss an episode?
Here’s the science:
Humans love routine. The more predictable your publishing schedule, the more likely listeners will build a habit around it.
Action Step:
Pick a consistent release day—“New episodes every Tuesday” works great—and stick to it. Say it in every episode, email, and post.
Consistency is the key!
What You Can Do This Week:
Ask one member what topic they'd love to hear covered on your podcast
Check out the video above on Mevo cameras
Reiterate your publishing schedule in your next episode + social post
These micro-moves can spark macro-impact.
Remember today is National Laundry Day. So give that laundry a rest and watch some TV!
I like the Max show “The Pitt.” It's an Emergency Room show that is very well-written.
Let me know: What’s one question you’d love to answer on your association’s podcast? Reply to this email or visit www.podcasting4associations.com.